Website Design for Realtors
What makes a real estate website successful? Many people will answer that it lies on the quality of services the real estate brokers provide. There are those who think it is based upon the properties they have on listing, while SEO experts believe that the design of the website has a significant part on the success of a real estate website.
It is no surprise that a SEO optimized real estate website will have more website traffic, where visitors turn into clients which means a sale or income for the realtor. Many real estate agents want to help as many individuals in looking for a property to buy or to sell. What kind of realtor wouldn’t want to earn from their website? If you also want to increase your sales coming from the website, it is time to change the marketing strategies.
SEO starts from planning the overall design of the website. There is a huge difference between the styles of real estate website design from hotel and restaurant websites. Most of the time real estate websites look clean and professional. Do not count first the properties you must sell from building a website. You need to concentrate on how you are going to present to your potential customers online the property listings you are offering.
Start from the style of the website. Every web designer has their own style in designing websites, but you as a realtor surely have a personal style too. There is no need to follow the standard style when it comes to website designing. People nowadays look for websites that they believe are trustworthy. It will be a huge investment to make to achieve a design that will convince visitors to trust you as their realtor. However, if you reject the idea of improving the design of the site, you will be left behind by your competitors.
Make the navigation simple. You can find websites with a navigation bar and the rest of the categories drop-down from the main menu. Visitors of your website will find it easier to find a property listing that they really want if every category is drilled down. If you have a listing for residential properties, commercial properties and rural properties, you need to categorize them accordingly. Furthermore, be consistent with the use of categories or terms on the website.
Widen the visitors’ interest to hire your real estate services. How this is possible depends on catching the visitor’s interest. If you pique their interest, there is a high chance they will call you and ask more details about the property they saw from the website. What if that particular listing they call about is already sold to another customer? You need to be prepared in encouraging the customer to show interest for another property.
Best pictures are the best. A website without any images is dull, especially if you have a real estate website, it is a necessity. Best and high quality pictures will impress visitors about the properties listed on the site. Imagine a real estate website design that only provides a detailed description of the houses for sale. Not impressive, is it? Everything nowadays is about visual. If you can’t compete with other realtors, your potential customers will go to them.